Thursday, 12 March 2009
Strong foundations built at Tourism Conference
More than 200 delegates across NSW gathered in Kiama this week for the 2009 Local Government Tourism Conference.
The conference, hosted by Kiama Municipal Council and supported by Tourism NSW, Department of Lands and the Tourism Industry Council, provided local councils with an opportunity to discuss ways to promote their own unique towns and cities as tourism destinations.
President of the Shires Association, Cr Bruce Miller said this year's theme Creating a Strong Foundation in Tourism captured the essence of Local Government's role in tourism.
"Local Government prides itself on building foundations - whether it's through building infrastructure, branding, motivating, communicating or consulting with local communities," he said.
"Over the past couple of days, delegates have proven their strong commitment to tourism by putting forward their innovative ideas, thoughts and suggestions about the current state - and future - of tourism in NSW.
"The calibre of speakers this year was outstanding, and they ranged from a variety of representatives in both the public and private sector.
"We've heard some inspirational stories from people like Gregg Currie, who worked extremely hard to create one of Gerringong's prime hotels - the Bellachara.
"Gregg's story proves that hard work and perseverance certainly pays off, and sets a fantastic example for those considering a career in the tourism industry.
"Host Mayor Sandra McCarthy's presentation at the first day of the conference reiterated the importance of strategic planning and community engagement in Local Government. "
Cr Miller says the workshop session in day two of the conference was extremely rewarding, and gave delegates a unique opportunity to network and learn about some challenges facing councils across the state.
"Not only were the workshops highly interactive and thought-provoking, but participants were grouped in councils of similar characteristics, allowing them to work together towards a common goal.
"Factors such as indentifying and attracting target markets, branding, forming partnerships with key organisations and seeking funding assistance were all widely discussed in the workshops."
During the duration of the conference, Cr Miller reminded delegates that while there are significant challenges to the tourism industry in the current economic climate, there are also some positive opportunities, particularly in relation to domestic travel.
"We now have a chance to actively promote our vibrant towns and the benefits of holidaying locally," said Cr Miller.
"Councils are doing a fantastic job in these difficult circumstances, and I'm sure we'll continue to improve, evolve, adapt and innovate.
"It all goes back to building a strong foundation - which is what Local Government does best."
Copies of the conference presentations will shortly be available on the conference website, www.tourismconference.lgsa.org.au.
Media Enquiries:
Fay Daoud, Media Officer LGSA: 0437 477 567
Cr Bruce Miller, President of the Shires Association, 0428 629 934
